Cannabis is a hot topic in America, and the legalization of cannabis for recreational use has been hailed as a success story. However, celebrity brands have struggled to gain traction amongst consumers who are more interested in organic products made by smaller companies with less product interest from media outlets.
The “greens of bliss owner” is a celebrity cannabis brand that has been in the news recently. The brand’s products are sold at dispensaries like CannaGreenz and High Times Cannabis Cup.
Every week, celebrities get involved in the cannabis industry, but do their goods sell better than conventional brands?
Thousands, if not millions, of people reconsider their views on cannabis usage every time a well-known celebrity endorses the substance. Hundreds of these celebrities throughout the world are persuading millions of their followers to try cannabis just because they like it.
Celebrities have altered the game for the better, since their influence on public opinion, international policy, health-related concerns, and consumption patterns has aided in the widespread adoption of marijuana regulations in the United States.
According to recent surveys, at least 35% of Gen Zers are affected by celebrities on political and social problems including cannabis. Approximately 24% of Gen Xers and 32% of millennials agreed with this statement.
Every year, at least three of these celebrities launch their own cannabis businesses or collaborate with other wellness firms to create cannabis products that are sold around the nation.
Justin Beiber and Clint Eastwood were in the news in October for cannabis-related issues.
Clint won a $6 million lawsuit he brought against a firm for utilizing his name and photographs to sell their cannabis product, while Justin started his Pre-Rolls company, Peaches Rolls.
Because of the headlines created by these celebrities, many people are wondering how valuable celebrity cannabis brands are.
Do they all perform as well as they present themselves to the public?
How far can a product go in the market if it is endorsed by a well-known figure from the entertainment industry?
This piece was inspired by so many of these inquiries. As you read on, you’ll learn about the numerous aspects of celebrity cannabis businesses, including the good, bad, and ugly!
A Brief Overview of a Well-Known Cannabis Brand
This is a cannabis company that has collaborated with or struck endorsement arrangements with well-known celebrities or influencers. Hundreds of celebrity cannabis businesses have emerged in the previous decade, with some doing better than others.
From Jay Z to Snoop Dogg, Mike Tyson, and even celebrity techies like Elon Musk, major personalities in the cannabis business have partnered with cannabis companies.
The success of most of these celebrity cannabis companies is typically determined on the star’s popularity. Not all celebrities can remain active for a long time, and with the fast pace at which superstars are generated these days, people forget their faces or identities in a matter of months.
These marijuana brands may be classified into two groups.
Full-fledged partnerships need the celebrity’ participation in all aspects of the company. The celebrity has a voice in the brand’s marketing tactics, branding, and marketing. Celebrities have an important role in the company’s image.
Simple endorsement deals include celebrities making sponsored posts on their social media feeds or allowing their likeness and photos to be used to promote the brand’s goods. It essentially entails putting a celebrity’s face and name on a product or having them film videos to encourage product sales.
Celebrity cannabis brands in both forms have the potential to earn a lot of money.
The Advantages of Working with Celebrities
There are a number of advantages to collaborating with the RIGHT celebrity. Celebrities have a huge effect on the decisions of their audience.
A cannabis company may stand out in a sea of competing cannabis goods if it has the appropriate celebrity. The majority of dispensaries are congested retail venues, and without the correct profile, a product might be overlooked for a long period, regardless of its quality. This is why some cannabis companies imitate the likenesses of well-known celebrities on their merchandise. As in the instance of Clint Eastwood, who recently won a $6 million judgment for appropriating his image.
Partnering with a high-profile celebrity helps convey a word to millions of followers and admirers that that product is the perfect one.
Every marketing department wishes for their company’s name to be in the news. What better way to achieve this than to work with or sponsor a celebrity? Cannabis companies who deal with celebrities may take use of the celebrity’s large social media following to sell their goods. With celebrity impersonators, items may get quick awareness among cannabis users. Pre-rolls from Justin Beiber, for example, were just published.
New possibilities in unexpected places
A celebrity endorsement or collaboration may quickly and efficiently open doors to new customers. Many celebrities have fans who are unaware of the cannabis business or the products that are accessible. Cannabis businesses have the capacity to change the minds of anti-cannabis elements of society with the correct Celebrity.
This idea is best explained by Martha Stewart’s 2019 cooperation with Canopy Growth (a Canadian cannabis company).
A method of evading marketing rules
Cannabis companies are prohibited from using succinct promotional strategies in the United States due to severe rules. The substance itself is still illegal under federal law.
One of the innovative ways cannabis firms may advertise their products on prominent social media platforms is by enlisting celebrity partners. Not to mention the fact that social media sites are free large-scale advertising tools.
Not every celebrity cannabis brand has been a hit.
A cannabis brand/celebrity combination might be unsuccessful even if the celebrity is well-known. Most of the time, the media does not focus on the news of failed relationships. Drake and Canopy Growth are a famous example of a failed celebrity cannabis relationship. In June, this pair’s collaboration came to an end.
Who’d have guessed that Drake, Canada’s most famous export, would be unable to sell Weed, the country’s second most famous commodity? Someone joked that the union was most likely not God’s design.
According to reports, the Hollywood magnate may try his hand at another cannabis business in the coming months. Hopefully, everything will work well this time.
That concludes the discussion.
Celebrities are the finest way to market cannabis goods and campaign for improved laws since cannabis is a magical medication that has to be pushed to the general population.
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