The 4th of July is a very important holiday to many Americans, and for many, it’s also the start of the summer season when they go camping, barbecuing, or head out to the beach. For cannabis users, it’s also the start of the 4th of July weekend, which is expected to bring in over $206 million in legal cannabis sales—an increase of about $15 million over last year’s sales.

The Fourth of July is one of the biggest holidays for the world’s most popular illegal drug. While no official estimates exist, it’s estimated that America’s annual legal cannabis sales hit more than $1.5 billion in 2015.

The estimated $206 million in legal cannabis sales expected for the upcoming Fourth of July weekend reflects the highest level of marijuana sales in a single day since Colorado’s recreational marijuana sales began in 2014, according to a report released Friday by cannabis industry tracking firm New Frontier Data. Sales on the first day of the July 4 holiday were the second-highest on record, for a total of $42.2 million in sales, the research firm said.

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At 420 Intel, we know that effective coverage of the marijuana industry is an ongoing process. Every day there is news about the legalization of cannabis, technological developments and the medical benefits of marijuana use. Each new development has the potential to impact the marijuana industry regionally, nationally and internationally. 420 Intel is a marijuana industry news portal that keeps you up to date on these events and how they affect the world around you.

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