In the new generation, women are taking over the market, more and more people are growing their own cannabis, and Gen Zers are leading the charge. A recent survey by an independent research company, ID Analytics, found that Gen Z, and particularly Gen Z women, are the fastest growing group of cannabis consumers. The survey determined that Gen Z, defined as those born between 1995 and 2012, are twice as likely to be cannabis users as those ages 21 to 30. The report also found that Gen Zers are older than Millennials and Gen Xers when they begin to use cannabis but, like their younger counterparts, Gen Zers are becoming more frequent cannabis users.

No one can deny that marijuana has dramatically changed the way we consume drugs and the way we view the world. With legalization on the horizon, people are more than likely to embrace cannabis as an alternative to prescription drugs.

This year, the legalization of adult-use marijuana across the United States will likely have a much greater impact on the cannabis industry than it has so far. More people will be consuming cannabis than ever before, and while that’s great news for all cannabis consumers, it’s particularly great news for women who have been largely left out of many of the industry’s most profitable markets.. Read more about millennials vs gen z years and let us know what you think.

According to NBC News, the future of cannabis seems to be female, as Gen Z women have become the fastest-growing generation of legal cannabis users. According to them, the covid-19 epidemic resulted in a 46 percent increase in legal cannabis sales in 2020. Although Gen Z seems to have seen the most rapid development, women appear to have taken the lead. 

Who are the members of Generation Z?

Those born after 1996, with the oldest turning 24 this year, are referred to as Generation Z. According to the Pew Research Center, Generation Z “is set to inherit a healthy economy with record-low unemployment.” Unfortunately, this isn’t the case anymore. The coronavirus epidemic has wreaked havoc on many nations’ social, economic, and political systems. According to the study institute, Gen Z is now facing an uncertain future. 

According to a study done by Pew Research Center in March 2020, 50 percent of Gen Z, or someone in their family, has lost their job or had their income reduced as a result of the virus. Millennials (40 percent), Gen X (36 percent), and Baby Boomers (25 percent) were the groups who experienced the most losses. It should be noted, however, that this research may not be representative on a worldwide basis. 

Gen Z was also found to be “less likely than earlier generations to see the United States as superior to other nations.” Gen Zers are also more progressive, racially and culturally diverse, and more likely to be immigrants than previous generations. This generation is also on pace to become the most educated ever, with the majority of people planning to continue their education beyond high school. According to a new Pew poll, this age prefers a more active government that solves more issues and leaves less to companies and people. 

Women in Generation Z are the Cannabis Industry’s Future.

Meagan Tyler Shreve, a company owner, told NBC that she “no longer wants to meet a scary man in a back alley to buy a gram of no-name nasty marijuana.” They go on to say that part of the reason for the rise in legal cannabis sales is due to de-stigmatization and the fact that many of Gen Z were turning 21. 

According to statistics from Headset, the number of Gen Z women who bought cannabis increased by 151 percent, while the number of Gen Z males who purchased cannabis increased by 118 percent. Bethany Gomez, managing director of Brightfield Group (a cannabis market research firm), said that “the future of cannabis is female,” with “shifting public views and more sophisticated design and packaging” driving the trend. 

Flower purchases are popular among both men and women, according to Headset statistics, although women go for pre-rolled joints, edibles, and drinks more than males. According to Tessa Adams, Moxie’s chief marketing officer, “the female customer wants to be subtle, wants to have something that doesn’t completely blow you away.” 


According to NBC News, the quality of the product, convenience, portability, and simplicity of use seem to be especially appealing to customers. Danielle Jordan, a 21-year-old EKG technician student, said that since she doesn’t know how to roll, she buys cones because they’re “just so simple to stuff.” 

Women are more likely than males to use marijuana for health and wellness.

Women in Generation Z are not only utilizing cannabis recreationally, but also to treat anxiety, anorexia, concentration problems, cancer, and post-traumatic stress disorder. The fact that people are self-medicating with cannabis due to a lack of effectiveness with prescription medicines. 

Sydney Cheney, a 21-year-old customer service employee with ADHD, claims that cannabis helps her manage her anxiety in big groups, as well as concentrate and fulfill deadlines. However, according to Dr. Sachin Patel, the “true therapeutic efficacy” and “long-term detrimental consequences” remain unknown. While we believe that the long-term negative effects of cannabis are yet unknown, the medicinal effectiveness of cannabis is becoming harder to dismiss as more and more research demonstrates its usefulness. 

“Cannabis brands and businesses are getting with the program and professionalizing in a manner that invites women into the space,” said Kristi Palmer, co-founder of Kiva Confections. This includes “well-designed packaging, clear and regulated information labels, lab-tested ingredients, standardized dosage, and contemporary branding,” as well as “lab-tested ingredients, clear and regulated information labels, lab-tested ingredients, standardized dosing, and modern branding.” “While all customers benefit from safer, regulated, and easier-to-use products,” according to NBC, “women who use cannabis say they especially enjoy the evolved approach.” 

“Today, women drive 70-80 percent of all consumer purchasing through a combination of their buying power and influence,” says Norman Ives, a broker and cannabis practice leader at NutraRisk, and “with the legal cannabis market expected to surpass $25 billion by 2025, this spending power will no doubt expand further into the cannabis industry in states where it is legal.” 

According to a New Frontier Data consumer study, women are more likely than males to use cannabis for its health and wellness benefits, which includes utilizing cannabis to enhance sexual health. Women are also more likely to test a variety of cannabis products, ranging from capsules to sprays and topical lotions. 

Women customers “aren’t pushed to purchase cannabis via hard-sell techniques, and are more inclined to react to promotional message that has a more conversational tone,” according to the magazine. 

Women of all generations are playing critical roles in creating the cannabis business, but Gen Z women represent the future of cannabis use. We celebrate the numerous professional women on our team in the Veriheal network alone, as they strive to have a major influence on the cannabis business while also providing medical knowledge to patients throughout the country. Cannabis strains are being named after famous women as well. Given the many challenges that women have experienced throughout history, the idea that women are the future of cannabis is very thrilling, and we can’t wait to see what happens next!


Chane Leigh, nicknamed The Bud Fairy, is a cannabis advocate and enthusiast from South Africa with a fiery personality and a desire to travel. She enjoys educating others and challenging social conventions.

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  • millennials vs gen z years
  • what is gen z known for
  • am i gen z or millennial
  • what year were gen z born
  • are we millennials or gen z?
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